First Ever Viral Video: RODNEY KING BEATING VIDEO
Copyright 1991 by George Holliday. MultiShoW exclusively license the footage to All Media Worldwide.
THE VIDEO THAT SHOCKED THE WORLD
The 90 SECONDS brutal beating by Police wildly out of control
that caused the 1992 Los Angeles Riots.
30th Anniversary 2021

 

We exclusively license the footage to all media worldwide.
MultiShoW represents George Holliday and his Rodney King Beating Video.
Contact Roby Massarotto  info@rodneykingvideo.com
WORLD +1(818)583-6838 USA  |  LATAM +54(911)4471-0825 Argentina


 
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Rodney King Beating Video is a videotape filmed by George Holliday that turned what would otherwise have been a violent, but soon forgotten, encounter between Los Angeles police and Rodney King into the most widely watched and discussed incidents of its kind. The 1992 Los Angeles Riots, also known as the Rodney King Riots are mostly associated with this beating by LAPD. Before there was YouTube, before anyone had ever heard the words "Viral Video" there was Rodney King Beating Video. Rodney King would have lived and died complete unknown, were it not for the most famous home-video ever made Rodney King Beating Video. First Ever Viral Video.



Watch the Video SCREENER

 



We Exclusively License the footage to All Media Worldwide
Rodney King Beating Video ©1991 by George Holliday U.S Copyright Registration No. PA0000518451/1991


 

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¨THE OTHER BEATING¨
The story of George Holliday´s First Ever Viral Video

 

This is the story of little known maker of the First Ever Viral Video. George Holliday, the man who pioneered citizen journalism, captured the history-making video that changed television news forever. The major networks shocked Americans showing LAPD officers beating King more than 50 times with wooden batons and shocked him with an electric stun gun. Before the local TV station paid him a cent, it aired the tape on its evening news show. From there, it went viral on the national cable and news networks and became the most famous home video of all time. But Was King and what we saw on that videotape the whole story? Watch the VIDEO

 


¨Something Happens between the weddings birthday parties, it´s called the rest of your life¨, Sony´s commercial for the nifty new technology proclaimed in the 90s. ¨That´s why we created America´s most popular camcorder, the Handycam.¨

On those days, almost thirty years ago, a unique icon of Los Angeles police brutality was filmed, which had
two main protagonists:



George Holliday, an immigrant escaping from South America who awoke to the sound of sirens and helicopters, hit ‘record’ on his new Handycam, and preserved one of the most brutal racial moments by LAPD wildly out of control that later triggered the worst race riots in US history.



Rodney King,
whose life was a roller coaster of drug and alcohol abuse and multiple arrests, his videotaped beating by the Los Angeles police in 1991 became a symbol of the nation’s continuing racial tensions. His pleaded for calm during the 1992 riots in a phrase that became part of American culture: “Can we all get along?” Then he became a celebrity. A few years ago he was found dead in the swimming pool at the home he shared with his fiancée.



Today George Holliday is the only protagonist
of the Rodney King Beating with an unknown story to tell: ¨The Other Beating¨. The man who pioneered citizen journalism, captured the history-making video that changed television news forever. His videotaped images rocked this nation's consciousness and remains as one of the most widely watched and discussed incidents of its kind and are still continually required by worldwide media.

The video was a trigger for so many political, artistic and cultural phenomena that the Rodney King Beating is not the only story to tell.
Watch the VIDEO 



The Other Beating.

A story of an Argentine plumber who immigrated to the US escaping from a turbulent country, Argentina in the 80s with military governments, looking for the American dream, and suddenly gets involved in a case of police brutality, human rights leaders, the media pressure who took advantage of him, court rooms, millionaire demands, unfaithful lawyers and covered settlements.



After KTLA and CNN aired the video television stations around the world quickly picked it up

¨My phone blew up. Everybody wanted to interview me and get a copy of the tape¨. “There was a sea of reporters every day,” George recalled. “My wife Maria didn’t even want to leave the house”. He may have pioneered “citizen journalism,” but he was swallowed up and spit out by CNN, gave him little credit and no compensation for his contribution to history.



Without a doubt, this accidental citizen journalist was exploited by CNN and the rest of the media

The Los Angeles riots were modern America’s deadliest, with 53 killed. Damages exceeded $1 billion. Coming as they did in the spring of 1992, the riots derailed Bush’s re-election campaign and boosted Bill Clinton’s election efforts. As a result, one could say that George Holliday may have ended one presidency, launched another, and helped ensure that today’s leading Democratic contender, Hillary Clinton, would have an eight-year head start to her political career. Not bad for plumber using his new toy.



¨People have blamed me for the disturbances. What is on the tape caused them, not the tape¨

“You’re the guy who caused the riots.” George received death threats and was constantly hounded by the media "Be careful when you start your car”.



Rodney King wins a $3.8 Million settlement from the City of Los Angeles

However, one person later thanked him. In late 1991 Holliday stopped at a gas station and a young black man in a new sports car pulled up at the same pump: "Hey, George Holliday," the man said. "You do not recognize me, do you?" Suddenly, he realized it was Rodney King. "I just wanted to thank you. You saved my life." They shook hands and said goodbye.

The images of the Rodney King Beating Video were seared into the American consciousness: A black man struggling on the ground while Los Angeles police officers stood in a semicircle around savagely kicking and shocking him with an electric stun gun, landing 56 baton blows to his body, battering and bloodying him. Black leaders rallied behind Rodney King immediately. They say,
"Seeing the Rodney King beating was like seeing history repeated again and again."




the influence of the video in the American society

A prosecutor who was absolutely convinced that it was an open-and-shut case based on the George Holliday video, which showed King being beaten by the police. Little did he realize that by re-editing the images, the attorneys defending the L.A. police officers, in the first criminal case, totally changed the story. Ever since, the beating of Rodney King and the ensuing riots have formed a somber backdrop to America's "dialogue" on race. The beating itself, and the initial exoneration of LAPD officers by a suburban Simi Valley jury, supported the notion that America remained a deeply racist society.



movies, music, TV
The powerful echoes of which we see on display in American TV and Cinema which uses actual footage from the King video such as: Natural Born Killers, Strange Days, Mace, Malcom-X, Dark Blue, Straight Outta Compton, Wu-Tang: An American Saga, and the American Crime Story/O.J. Simpson Trial,¨Fox producers decided to open with the Rodney King beating and the 1992 Los Angeles riots, laying the groundwork for Mr. Simpson’s defense in a trial that largely served as a referendum on the Los Angeles Police Department’s treatment of blacks.¨ as NY Times states in its article. The verdict exonerating him was clearly marked by the King beating and the riots in a context of racial tensions and mistrust of police. Today the Rodney King Beating Video is still remaining as an unique reference.



politics

The Riots occurred just four days after Operation Desert Storm had ended triumphantly. With a 90 percent approval rating in the polls, President George H.W. Bush expected an easy re-election in 1992. Rodney King emerged as a great American healer, demonstrating more effective leadership than President Bush during the rioting by pleading: “People, I want to say… can we all get along?”



educational

Rodney King Beating Video is a continuous matter of study in most schools and universities of the U.S. It turned what would otherwise have been a violent, but soon forgotten, encounter between Los Angeles police and Rodney King into one of the most widely watched and discussed incidents of its kind.

GH: One day my son came home from school and said, “Dad, you are in my history book”.



 

All images are copyrighted.
Rodney King Beating Video ©1991 by George Holliday U.S Copyright Registration No. PA0000518451/1991
Rodney king Beating Video and pictures represented, created and displayed on this page by George Holliday are protected by US Copyright Law and the Berne Convention. No use, reuse, copying or reproduction is allowed without specific agreement and permission.

 


THE OTHER BEATING / ADDITIONAL INFO